Privacy Policy for Gutsy Mel LLC
Updated: [Current Date, e.g., August 12, 2025
1. Introduction
Gutsy Mel LLC ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how your 'Personal Data' (information that can identify you, directly or indirectly) is collected, used, protected, and otherwise handled when you visit our website at GutsyMel.com, unlockgutfreedom.com, or any other subdomains or associated pages, engage with our content, or use our services.engage with our content, or use our services. We value your trust and strive to be transparent about our data practices.
2. What Personal Data Do We Collect?
We collect various types of Personal Data to provide and improve our services. This may include:
* Identity & Contact Data: When you order, register on our site, subscribe to a newsletter, respond to a survey, or enter information, you may be asked to enter your name, email address, mailing address, and/or phone number.
* Technical Data: We automatically collect information about your device and Browse actions. This includes your Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
* Usage Data: Information about how you use our website, products, and services, such as pages viewed, time spent on pages, navigation paths, and referring website addresses.
* Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.
Transaction Data: If you make a purchase, we collect details about payments to and from you, and other details of products and services you have purchased from us. Note: Sensitive financial information (like full credit card numbers) for transactions is processed directly by our secure gateway provider and is *not stored or processed on our servers.**
3. When Do We Collect Information?
We collect information from you when you:
* Register on our site or create an account.
* Place an order or make a purchase.
* Subscribe to a newsletter or opt-in for a free resource.
* Respond to a survey or marketing communication.
* Enter information on our site (e.g., application forms, contact forms).
* Browse our website (automatically via cookies and analytics).
4. How Do We Use Your Personal Data? (Lawful Basis for Processing)
We use the Personal Data we collect for the following purposes, based on specific lawful bases:
* To Personalize User Experience (Legitimate Interest/Consent): To allow us to deliver the type of content and product offerings in which you are most interested.
* To Improve Our Website & Services (Legitimate Interest): To enhance our website, products, and services based on user feedback and usage patterns.
* For Customer Service (Contract/Legitimate Interest): To respond to your customer service requests and provide support.
* To Administer Contests, Promotions, & Surveys (Contract/Consent): To manage your participation in various site features.
* To Process Transactions (Contract): To quickly and efficiently process your purchases and orders.
* To Send Periodic Emails & Marketing Communications (Consent/Legitimate Interest): To send you information, updates regarding your orders, and promotional content about our products and services. You can unsubscribe at any time using the "unsubscribe" link at the bottom of each email.
* For Security & Compliance (Legal Obligation/Legitimate Interest): To maintain the safety of our systems, comply with legal obligations, and protect our rights, property, or safety, or that of others.
5. How Do We Protect Visitor Information?
We implement a variety of security measures to maintain the safety of your Personal Data:
* Your Personal Data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.
* All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
* We use a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your Personal Data.
* All transactions are processed through a gateway provider and are not stored or processed on our servers.
6. Do We Use 'Cookies' and Other Tracking Technologies?
Yes. Cookies are small files transferred to your computer’s hard drive through your Web browser (if you allow) that enable our systems to recognize your browser and capture and remember certain information. We also use other tracking technologies (like pixels or web beacons) for similar purposes.
We use cookies to:
* Help remember and process items in your shopping cart.
* Understand and save user preferences for future visits.
* Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.
* Personalize content and advertisements.
* Measure the effectiveness of our marketing campaigns.
Your Cookie Choices:
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookie settings. Please note that if you disable cookies, some features designed to make your site experience more efficient may be disabled, and some of our services may not function properly. However, you can still place orders.
7. Third-Party Disclosure
We do not sell, rent, or trade your Personally Identifiable Information to outside parties. We may, however, share your Personal Data with the following categories of third parties:
* Service Providers: Website hosting partners, payment processors, email marketing platforms, analytics providers, and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential and use it only for the purposes for which we disclose it to them.
* Legal Compliance & Protection: We may also release your information when we believe release is appropriate to comply with the law (e.g., a subpoena or court order), enforce our site policies, or protect ours or others’ rights, property, or safety.
* Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses, but this information will not directly identify you.
8. Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
9. Google Services
We may use Google services such as Google Analytics for website analytics and potentially Google AdSense for advertising in the future. Google’s advertising requirements are detailed in Google’s Advertising Principles. You can review Google's privacy policy at [https://policies.google.com/privacy](https://policies.google.com/privacy).
10. California Online Privacy Protection Act (CalOPPA)
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. We agree to the following in accordance with CalOPPA:
* Users can visit our site anonymously.
* Our Privacy Policy link will be conspicuously displayed on our homepage or the first significant page after entering our website, and it will include the word ‘Privacy’.
* Users will be notified of any privacy policy changes on our Privacy Policy Page.
* Users are able to change their personal information by emailing us.
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. However, please note that DNT is not a universally adopted standard.*
* We allow third-party behavioral tracking.
11. Children Online Privacy Protection Act (COPPA)
We do not specifically market to children under 13 years of age. If we become aware that we have collected Personal Data from a child under 13 without verifiable parental consent, we will take steps to remove that information from our servers.
12. Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States. In order to be in line with Fair Information Practices, should a data breach occur, we will take the following responsive actions:
* We will notify the affected users via email within 1 business day.
* We will notify the affected users via in-site notification within 1 business day.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.
13. CAN-SPAM Act
The CAN-SPAM Act sets the rules for commercial email. In accordance with CAN-SPAM, we agree to the following:
* NOT use false or misleading subjects or email addresses.
* Identify the message as an advertisement in some reasonable way.
* Include the physical address of our business or site headquarters.
* Monitor third-party email marketing services for compliance, if one is used.
* Honor opt-out/unsubscribe requests quickly.
* Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email.
14. Your Data Protection Rights (GDPR & Other Global Laws)
Depending on your location, you may have the following rights regarding your Personal Data:
* The Right to Access: You have the right to request copies of your Personal Data.
* The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
* The Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your Personal Data, under certain conditions.
* The Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Data, under certain conditions.
* The Right to Object to Processing: You have the right to object to our processing of your Personal Data, under certain conditions.
* The Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
* The Right to Lodge a Complaint: If you are in the European Economic Area (EEA), you have the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at [email protected]]. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
15. Data Retention
We will retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period may vary depending on the type of data and the purpose of processing.
16. International Data Transfers
Your Personal Data may be stored and processed in any country where we have facilities or in which we engage service providers. By using our services, you understand that your information may be transferred to countries outside of your country of residence, which may have different data protection rules than your country. We will ensure that such transfers comply with applicable data protection laws.
17. Contacting Us
If you have any questions regarding this Privacy Policy or our data practices, please contact us:
Melinda Nary
Gutsy Mel LLC
971 US Highway 202 STE 8149
Branchburg, NJ 08876